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The Freight Collection

As design researcher and writer Jan Middendorp put it in Shaping Text: “with the Freight suite, Joshua Darden took a radical approach to designing for optical size. Letterpress’s subtle difference between the various body sizes has been translated into boldly drawn, hugely different variants with pronounced size-related characteristics. Freight turns the traditional ‘natural’ gradations of contrast and width into a conscious stylistic device.

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